Schweppes Mixology
Role: Art Director, UI, Motion
Photo retouching: Sidnei Victor
Schweppes stands as one of the most iconic brands in the mixers category, deeply connected to the creation and evolution of classic cocktails since 1783. In celebration of this rich legacy, the visual materials created for the Time Travel event campaign revisit drinks that marked different eras and remain relevant to this day as much as Schweppes itself. The project’s visual concept bridges the brand’s long-standing heritage with a contemporary experience, encouraging audiences to journey through different moments in cocktail culture.
A Toast Through Time
Based on the visual identity developed for the Time Travel event, a digital menu was created and made available on tablets and kiosks installed throughout the activations. The menu brought together the full list of drinks and the recipes for each cocktail — all inspired by different historical periods, while always incorporating a Schweppes element in their composition.
To complement the experience, we created digital badges that functioned as collectible items, allowing participants to track which drinks they had tried and share their journey through the different “eras” of mixology on social media.
The following demo video presents an adaptation designed for other Latin American countries. In this version, the collectible badges are not included, and the drink list was adjusted to reflect local preferences and cultural references. Despite these variations, the essence of the project and the proposed experience remain the same, simply translated into a different cultural context.
